SHOP DETAIL

INTRODUCTION

AKIRA MING is a fashion label for women that has, besides creative imagination, ethics, compassion and the environment at its heart. Style and elegance have often had an inherent cost for either the environment or for humans. AKIRA MING pushes against this notion and endeavours to produce beautiful styles using the most ethical and sustainable practices. Our entire design process - from the search for most sustainable fabrics to the printing and dyeing to finally crafting beautiful elegant shapes- tells a unique story each time. It's the story of India's rich heritage of handcrafted yarn. It's the story of developing technology that goes hand in hand with compassion for tiniest of living organisms. It's the story of enhancing the lives of master craftsmen living in remote villages who work with their hands to produce amazing textures and weaves. AKIRA MING uses 100% natural and hand-woven fabrics for all its designs. We also support those who share our enthusiasm for conserving and protecting the environment. In collaboration with Scrap App India, AKIRA MING plants 5 trees for each garment it sells. We also donate 5% of our annual sales to Waste Warriors - an NGO leading efforts in waste management in India. AKIRA MING has created the perfect merger of style and consciousness, of fashion and responsibility. Our customers appreciate a flair for style and a sense of compassion in equal measure. We strive to make beautiful not just ourselves but the world around us too.