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INTRODUCTION

In 2001, The Gramshree Women Empowerment gave the world of Indian handicrafts a warm and profoundly rooted establishment termed Craftroots. During the wake of the Gujarat earthquake, a significant portion of the state, especially Kutch and Bhuj, was wrecked by the catastrophe. The team of Gramshree with Manav Sadhna reached the barren yet beautiful rann and spent an entire year in the rural stretch of the state. The underlying motive of the journey to Kutch and Bhuj was to revive the livelihood, rebuild the infrastructure and reinforce the zeal of the villagers. Volunteers from both organizations joined hands and worked in synergy to reconstruct roads, schools, homes, drainage systems, wells, dams, and toilets. “Only by giving are you able to receive more than you already have.” That’s what happened to us. Spending an entire year in Kutch and Bhuj and nearby villages such as Ludiya and Gandhi nu Gam serving, we were fascinated by indigenous people’s lives, culture, and vibrant crafts. The divinity of the learning and experience sowed a thoughtful seed in our founder’s hearts that led them to advocate for Indian Handicrafts. Hence, a platform was established where various stakeholders co-create and promote India’s treasures. Over the years, profits acquired from selling the handicraft products crafted by our artisans (the majority of which are women) support health, education, personal finance, and leadership training programs of the craft community. Today, Gramshree & Craftroots combined have over 25000 artisans spread over 45 crafts across 14 states through a circle of 15 NGOs enriched over the last 25 years.