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INTRODUCTION

India is a land of varied cultures and the 200 million artisans that are part of our strong cultural inheritance and micro-economies. COVID19 has not only devastated health but has caused havoc amongst the artisans leaving them to struggle with no livelihood and sustenance. The culture masks were borne from the conceptual idea to create a deeply interconnected product under the current that is not only necessary but culturally relevant. A mask is a necessity and in this case a strong story of a region, its culture, and its people. The journey of the Kala Chaupal Trust has always been from the perspectives of heritage culture for development and arts, culture, and Environmental Sustainability. The Jaipur Kala Chaupal LLP is the social impact business chapter that believes that #Designs4Good and an ethical approach can help rebuild effective approaches to address maladies that exist in approach to craft based businesses. Tell a story of your culture. Tell a story of an artist. Tell a story of Indian History. Keep your culture close. WEAR #CULTUREMASKS They are who you are.