Anugya Jain

Arty Choke

ABOUT SELLER

ARTychoke is a unique fashion and lifestyle brand creating products infused with original art. While it is a celebration of art & design, it enables eco-consciousness by not using any animal products. This label is owned by a trio who combine their talents to create this remarkable harmony. Illa, owns an art gallery, Art Mall in New Delhi and aspired to transform the art scene by making it more approachable. Pragya, a renowned artist, exhibits her paintings across the globe whereas Anugya, a corporate lawyer uses her legal and business acumen to market these products creatively. The result is an array of ARTychoke products using Pragya’s abstract modern artwork that is modified to create vibrant bespoke products that can be used on a daily basis.