Soumya Kalluri

dwij

ABOUT SELLER

Fast fashion industry is considered to be the second most polluting industry in the world, the highest being fossil fuel. It takes as much as 946 liters of water to grow enough cotton for a pair of jeans and an average of 42 liters of water to achieve the typical faded appearance. In addition, other resources like chemicals, electricity and manpower are required in abundance. "dwij", means second life (द्वि = Twice, ज = Born) in Sanskrit was founded with a mission to generate wealth by providing inclusive growth of society, using junk. At dwij, we rescue the jeans that would otherwise end up in landfill to make utility bags, thus reducing the dependency on virgin canvas, jute, plastic or synthetic bags. The goal is not only to create awareness about the drawbacks of fast fashion, but also to show the world that thorough washing procedure can transform a second hand textile into a material as hygiene as virgin textile.