NIDHI YADAV

CHAAK DESIGN

ABOUT SELLER

Covid effected the lives of so many people. As I witnessed while visiting a rural community, many people lose their employment or are left without a source of income. I was a student at the National Institute of Fashion Technology. On a craft tour, I went to a village near Lucknow. I noticed that the businesses were closed and that males were instructed to remain at home. Females were practising chikankari at home but couldn't go to market to sell their wares because there was no source of money. Also the market is full of chikankari items,there is lot of competation. As a result, I decided to launch a small online business where I can come up with fresh ideas, new product lines, and assist craftsmen stand out from the competition, resulting in an increase in their sales. Then I came up with a few marble products that were handcrafted by artisans in Agra.