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SELLER PROFILE

Seema Singh
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Seema Singh

AUTHENTIC

ABOUT SELLER

Roots Tale is a brand initiative to facilitate cross- fertilisation of ideas of hand artisans and handloom weavers. It is an initiative to work mainly with women artisans from both rural and urban areas who have no or little access to the mainstream market. Being a woman entrepreneur, I feel that we need to empower women artisans economically so that they can redefine social relations in their own favour. Through Roots Tale we want to experiment with various Indian art forms and to translate them into beautiful products. It is an effort to bridge the gap between producers and the consumers by assuring best value to both. When you buy RootsTale products in retail or in bulk, you are supporting a business initiative, which relies on ethical sourcing and ensures minimum wages to the artisans and weavers. Roots Tale brings to you most authentic folk art into your life through its beautiful artistic products ranges from sarees to dupattas; stoles to suits; accessories and much more!