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SELLER PROFILE

priya Singhal
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priya Singhal

AUTHENTIC

ABOUT SELLER

They say there is a story behind everything. This label's story began with an inspiration - an inspiration to remold people's perception of fashion jewellery. I asked myself - how could I convince people to move away from overly decorative designs? Was a fresher, more subtle approach to designing required? That's when it hit - voila! - The answer was minimalism. But not just simple designs - style would always be my first priority. Thus, you will find that, even though all the pieces display a minimalistic theme, each piece stands out with their own distinctive design. Multifaceted sapphire gemstones delicately set in 18k yellow gold plating, make each handmade piece even more organically balanced. Alluring in their delicate yet elegant designs, these pieces are a reflection of the modern day working woman - subtle, yet stylish.