Smriti Gupta

Smriti Gupta

ABOUT SELLER

SMRITI GUPTA

Smriti is a brand of contemporary Indian handwoven
textiles crafted using traditional techniques.

Smriti’s designs are born out of a desire to rethink Indian fashion in a current context. Her colours and
designs are rooted in Indian philosophy and tradition, giving freedom to imagine a new platform for both.

Smriti’s aesthetic and philosophy has begun to revitalize an entire community with new life for a traditional form -- the sari. Handloom sarees, though still worn by a large number of women in India, are perceived to have little scope for new explorations. Smriti is evolving a new
aesthetic that is indigenous as well as modern. She adapts from traditional designs to create
handwoven textiles that are simple, sophisticated, and distinctly contemporary.

Smriti’s Sarees can be seen at high end stores, a few
exhibitions and design studio by appointment at Noida.